Historic Firsts
Historic Firsts Following a bruising presidential cycle, we wanted to remind our community that progress didn’t stop at the top of the ticket. The Historic Firsts campaign was designed to reframe the post-election narrative by celebrating barrier-breaking victories across state legislatures — wins that represented tangible, lasting change in who holds power. In late 2024, […]
States Win Rebrand
States Win Rebrand In 2025, I began leading a full organizational rebrand of Sister District, in partnership with Tandem, an external progressive digital agency. The project includes a complete name change to States Win—a reflection of who we’ve become and where we’re headed. As the organization grew, so did our impact. We are now a […]
Virgina Special Elections
Virginia Special Elections The first week of January 2025, we launched our first rapid-response campaign of the year — two high-stakes special elections in Virginia. With just weeks between the new year and Election Day, our goal was to help elect Kannan Srinivasan (SD-32) and JJ Singh (HD-26) and protect the narrow Democratic majorities that […]
Jonathan Van Ness
Jonathan Van Ness For the past four years, we’ve collaborated with Jonathan Van Ness to help bring the fight for state power to a national audience. Jonathan has used their platform to highlight the importance of state legislatures—featuring our team multiple times on the Getting Curious podcast, joining live phonebanks, and sharing calls to action […]
Impact Report
The Sister District 2024 Impact Report was built and launched as a multi-channel campaign across email, SMS, web, and PR. I led the editorial and creative process from outline to rollout. The goal was clear and simple—turn a dense compilation of program data into a compelling narrative that donors, volunteers, and press would actually read […]
Midterms Impact Report
Midterms Impact Report The 2022 Impact Report marked a turning point in how we communicated our work — shifting from a dense year-end summary to a visual, narrative-driven story about state power. The goal was simple: show people that the real wins of the midterms happened in statehouses. Through design, storytelling, and digital strategy, we […]
Sister District
Sister District When I joined Sister District, the goal was clear but the identity was still taking shape. Over the years, I helped grow its creative and communications program into a cohesive national brand that could mobilize thousands of volunteers, donors, and candidates around a shared vision: building progressive power in state legislatures. This collection […]
Vote Like a Woman
Vote Like A Woman In the transformative landscape of 2020, I spearheaded the compelling campaign strategy for Vote Like A Woman, a trailblazing initiative dedicated to unleashing the full force of women’s voices in American democracy. Our rallying cry was clear: Get every eligible woman voter to the polls on November 3, 2020. With the […]