The 2022 Impact Report marked a turning point in how we communicated our work — shifting from a dense year-end summary to a visual, narrative-driven story about state power. The goal was simple: show people that the real wins of the midterms happened in statehouses. Through design, storytelling, and digital strategy, we reframed a complicated election cycle into a clear message of hope and momentum.

The report celebrated record-breaking results: Democrats flipped chambers in Michigan and Pennsylvania, secured trifectas in Michigan and Minnesota, and defended razor-thin majorities in states like Nevada and Colorado. We paired data visualization with accessible storytelling to highlight what that meant in practice — more representation, more progress, and more protection for issues like abortion, climate, and democracy.

I led the creative direction and campaign rollout across email, SMS, and web, ensuring the design matched the energy of the moment: bold, confident, and forward-looking. Each channel told a piece of the story — from the high-level metrics shared in the press release to the interactive graphics and volunteer highlights featured online.