The Sister District 2024 Impact Report was built and launched as a multi-channel campaign across email, SMS, web, and PR. I led the editorial and creative process from outline to rollout. The goal was clear and simple—turn a dense compilation of program data into a compelling narrative that donors, volunteers, and press would actually read and share.

The report tells the story of headwinds down-ballot: 2M+ voter contacts, $2M+ invested in candidates and partners, 53 endorsements across 9 states with 30+ wins, and chamber-changing victories that broke GOP supermajorities in North Carolina and Wisconsin while defending narrow control in Pennsylvania and holding Minnesota in a pivotal special election. We paired those toplines with human stories—candidate spotlights from places like NC, WI, AZ, and GA—and wove in our ongoing narrative work on why state power matters. The campaign also elevated our research on down-ballot roll-off, pointing audiences to the Downballot Voter Toolkit and tested creative developed with A—B Partners.

Distribution was designed for momentum, not just a one-day drop. We ran a sequenced email series to donors, volunteers, and alumni candidates; coordinated SMS nudges to drive high-intent clicks to the PDF and landing page, and pitched targeted press and partner newsletters with embargoed quotes and pull graphics. Social assets extended the shelf life through the week, and a virtual briefing equipped partners and media with talking points and ready-to-use visuals.

It’s a snapshot of how we turn a year of work into a clear, credible story that moves people to action—and how the same narrative powers donor stewardship, volunteer retention, and press outreach.