In 2025, I began leading a full organizational rebrand of Sister District, in partnership with Tandem, an external progressive digital agency. The project includes a complete name change to States Win—a reflection of who we’ve become and where we’re headed. As the organization grew, so did our impact. We are now a national grassroots movement focused on building lasting progressive power in state legislatures. The name States Win captures that evolution: it’s about strategy, scale, and the truth that when we win in the states, the country moves forward.

This rebrand is more than a new visual identity—it’s a chance to tell our story with greater clarity and confidence. Every aspect of daily life—climate, labor, LGBTQ+ rights, reproductive freedom—is shaped by the decisions made in statehouses. Our brand needed to reflect that urgency and purpose. Working closely with Tandem, our creative team developed a new identity system designed to feel bold, accessible, and rooted in movement energy. From early sketches and logo prototypes to a flexible chapter logo system, each round brought us closer to a brand that feels distinctly ours: strategic, modern, and built for action.

The States Win brand book and website are currently in development, with launch scheduled for January 2026. The brand guidelines will detail voice, tone, visual system, and storytelling framework, while the new site will bring our mission to life through interactive impact data, volunteer calls-to-action, and state-level storytelling. This portfolio series documents that journey—from discovery to design to rollout—and celebrates the collaborative process behind building a brand ready for the next decade of movement-building.