Following a bruising presidential cycle, we wanted to remind our community that progress didn’t stop at the top of the ticket. The Historic Firsts campaign was designed to reframe the post-election narrative by celebrating barrier-breaking victories across state legislatures — wins that represented tangible, lasting change in who holds power.

In late 2024, we partnered with Feminist — a women-founded, social-first nonprofit media company with a global reach of over 6 million people. The carousel of stories featured the first Iranian-American woman elected in Colorado, the first Hmong-American in Michigan’s Assembly, and many more—all framed to say: when we change who is in office, we change what’s possible.

The post quickly became one of our highest-performing organic pieces of the cycle — driving engagement, resharing, and media pickup while reinforcing our core message: state legislatures are where the fight for representation and rights begins. 

The campaign was honored with the GAIN Powerful Idea Award for Creative Communication — a recognition of how sharp narrative + movement design can turn wins into inspiration and action.