EXPERIENCE

SISTER DISTRICT  [2019 – Present]
Director of Creative

Leveraged strategic mindset, budget management expertise, and collaborative leadership style to drive transformative creative initiatives, strengthen brand presence, and deliver exceptional results in alignment with the company’s vision and goals.

Leadership and Strategy: Directed and managed a dynamic creative team, fostering a collaborative and innovative environment while overseeing all aspects of creative development, execution, and delivery.
Budget Management: Successfully managed a multi-faceted budget allocation, including a technology budget of $119,321 and a digital budget of $220,000.
Cross-Functional Collaboration: Effectively collaborated with external partners, including a digital agency, PR firm, and web development agency, to align creative strategies with broader business objectives.
Campaign Development: Spearheaded the conceptualization, planning, and execution of high-impact marketing campaigns that resonated with target audiences and consistently exceeded performance metrics.
Brand Identity and Design: Defined and maintained the company’s visual identity and design standards, ensuring brand consistency.

Creative Lead / Art Director

Built a team from scratch, fostering a collaborative environment that drove innovation and boosted overall productivity by 150%. Oversaw the successful launch of several high-profile campaigns. Developed and implemented brand guidelines, ensuring consistent messaging and visual identity across all marketing channels.

BINARY STAR SYSTEMS [2018 – 2019]
Art Director

Strategic Art Director contributing dynamic design leadership within a nimble boutique agency. Orchestrating captivating visual campaigns that deeply engage client audiences through a meticulous blend of innovative concepts and brand cohesiveness. Collaboratively directing talented teams, ensuring seamless integration of artistic vision across platforms and delivering compelling storytelling. Proven expertise in elevating brand identities and fostering growth in the dynamic realm of design and marketing.

FREELANCE [2014 – 2018]
Graphic Design and Art Direction

A seasoned freelance graphic designer with a robust portfolio of over 15+ client engagements, predominantly catering to small businesses and non-profits. Notable collaborations include Dream: Success, A Better World Fund, 14th St. Community Center, My Nutrition Thing, Colorado Creative Group, Karma & Wright, and South Central Los Angeles Ministry Project. Proficient in translating client visions into visually striking design concepts that authentically encapsulate brand identities. Adept at merging creative innovation with strategic acumen to craft designs that resonate, leaving a memorable imprint.