Nonprofit Leader and Three-Time GAIN Powerful Idea Awardee 

Nonprofit and communications leader with over a decade of experience building brands, leading marketing teams, and crafting narratives that move people to action. Skilled in strategy, storytelling, and creative leadership at the intersection of politics, culture, and impact. Known for turning complex missions into clear, compelling campaigns that inspire participation and measurable results.

Currently leading a six-figure organizational rebrand and name change launching January 2026—transforming Sister District into States Win, a brand designed to expand reach, visibility, and movement power for the next decade.

SKILLS

Strategic Leadership: Department oversight, cross-functional collaboration, and executive reporting
Brand & Communications: Messaging, storytelling, creative direction, and campaign strategy
Marketing & Engagement: Multi-channel campaigns, audience growth, and donor communications
Fundraising & Growth: Donor engagement, content strategy, and integrated digital fundraising
Partnerships & Vendors: Agency management, creative collaboration, and stakeholder coordination
Team Development: Mentorship, performance management, and culture of collaboration

EXPERIENCE

Sister District / Senior Director of Marketing
2018–Present | Nonprofit: PAC, 501(c)(4), and 501(c)(3)

Reporting directly to the Executive Director and serving as a key member of the senior leadership team, I lead brand, creative, and marketing strategy across three legal entities, shaping organizational storytelling and audience engagement for one of the nation’s most effective progressive grassroots organizations.

Brand Leadership: Partnered with an external digital agency to lead a six-figure organizational rebrand and name change launching January 2026 (Sister District → States Win), aligning identity, messaging, and visuals across entities.

Strategic Campaigns: Develop and execute multi-channel communications strategies that mobilize supporters, drive fundraising, and increase visibility nationwide.

Creative Direction: Oversee all creative output, including impact reports, campaign collateral, video storytelling, and digital content—earning three consecutive GAIN Powerful Idea Awards (2022–2024) for excellence in nonprofit communications.

Cross-Functional Leadership: Collaborate closely with Development, Campaigns, and Executive leadership to translate mission and revenue goals into cohesive, high-performing campaigns.

Donor Communications: Partner with the Development team to enhance donor engagement and retention through strategic storytelling and design-forward communications.

Partnership & Vendor Oversight: Manage relationships with external agencies and partners, including PR, design, and advertising firms, ensuring creative excellence and brand alignment.

Previous Role: Promoted from Head of Digital, where I led the organization’s online engagement, email, and digital fundraising programs during its rapid national expansion.

Independent Consultant / Marketing & Creative Strategy
2014 – 2018

Provided brand, communications, and creative consulting for 15+ clients, including nonprofits, advocacy organizations, and small businesses. Partnered with executive teams and founders to define strategy, develop messaging, and deliver creative campaigns from concept to execution.

Designed and launched full-funnel marketing campaigns, integrating email, social, and digital media to drive visibility and engagement.

Developed branding systems, websites, and donor or customer engagement materials tailored to mission and audience.

Supported fundraising and advocacy efforts through compelling design, storytelling, and campaign execution.