In the transformative landscape of 2020, I spearheaded the compelling campaign strategy for Vote Like A Woman, a trailblazing initiative dedicated to unleashing the full force of women’s voices in American democracy.

Our rallying cry was clear: Get every eligible woman voter to the polls on November 3, 2020. With the echoes of the 19th amendment’s centenary and the Voting Rights Act still resounding, our mission extended beyond a single election – it encompassed a resolute commitment to activate women’s voices for years to come.

Our canvas for change unfolded through innovative research, platforms, and the potent alchemy of creative talent. Guided by our core principles of inclusivity, creativity, grassroots empowerment, and unwavering honesty, we set forth to break down barriers hindering women’s voter participation.

Collaboration with top-tier creative minds and cutting-edge ad technology became our hallmark. Together, we crafted targeted, bilingual Facebook and Instagram campaigns, tailored to nudge and persuade those less civically engaged or unregistered, leaving no stone unturned.

Our endeavor was enriched through partnerships with kindred mission-led organizations. Notable allies included Wordland Design, Vision 2020, Alloy, Motivote, and Compete Everywhere, each adding a unique hue to our vibrant tapestry of change.