Sister District
Sister District
Sister District, a dynamic and forward-thinking organization, stands at the forefront of political activism and community engagement. Established with a fervent commitment to effecting positive change, Sister District’s mission is to fortify and amplify progressive voices across the nation.
Founded on the principles of solidarity and collaboration, Sister District unites grassroots volunteers from diverse backgrounds in a collective endeavor to reshape the political landscape. With a strategic focus on crucial state legislative races, the organization channels resources, support, and expertise to empower local communities in their pursuit of equitable policies and social justice.
Through innovative campaigns, educational initiatives, and a steadfast dedication to building lasting connections, Sister District has ignited a powerful movement that transcends boundaries. By fostering partnerships between activists, donors, and candidates, the organization cultivates an ecosystem where ideas flourish and where the seeds of progressive transformation take root.
Sister District isn’t just an organization I’ve led; it’s a movement I’ve helped shape. Join me in exploring a portfolio that encapsulates the power of creativity to ignite change and make an enduring impact on the world we inhabit.
Vote Like a Woman
Vote Like A Woman
In the transformative landscape of 2020, I spearheaded the compelling campaign strategy for Vote Like A Woman, a trailblazing initiative dedicated to unleashing the full force of women’s voices in American democracy.
Our rallying cry was clear: Get every eligible woman voter to the polls on November 3, 2020. With the echoes of the 19th amendment’s centenary and the Voting Rights Act still resounding, our mission extended beyond a single election – it encompassed a resolute commitment to activate women’s voices for years to come.
Our canvas for change unfolded through innovative research, platforms, and the potent alchemy of creative talent. Guided by our core principles of inclusivity, creativity, grassroots empowerment, and unwavering honesty, we set forth to break down barriers hindering women’s voter participation.
Collaboration with top-tier creative minds and cutting-edge ad technology became our hallmark. Together, we crafted targeted, bilingual Facebook and Instagram campaigns, tailored to nudge and persuade those less civically engaged or unregistered, leaving no stone unturned.
Our endeavor was enriched through partnerships with kindred mission-led organizations. Notable allies included Wordland Design, Vision 2020, Alloy, Motivote, and Compete Everywhere, each adding a unique hue to our vibrant tapestry of change.
Binary Star Systems
Binary Star Systems
During my tenure as an Art Director at Binary Star Systems, a dynamic boutique agency based in Bend, Oregon, I had the privilege of contributing to the agency’s visionary approach to design and marketing. Guided by the agency’s ethos of blending innovation with brand cohesiveness, I led captivating visual campaigns that engaged audiences on a profound level.
My time at Binary Star Systems not only allowed me to exercise my artistic expertise but also taught me the value of collaboration, adaptability, and staying ahead of design trends. Working within a nimble agency environment challenged me to think creatively and strategically, resulting in campaigns that weren’t just visually stunning, but also strategically aligned with clients’ goals. The experience enriched my understanding of the intricate relationship between design and brand perception, further fueling my passion for crafting authentic and captivating visual narratives.
While I’d love to present a comprehensive portfolio of my past projects during my time at Binary Star Systems, it’s important to note that a significant portion of my work was carried out on company equipment and platforms. As a result, I’m able to showcase only a few pieces that are representative of my creative journey. While the specific projects may not be displayed in their entirety, the experiences and lessons gained during those endeavors have significantly contributed to my growth as a creative professional. I’m always eager to discuss the strategies, creative processes, and collaborative efforts that went into crafting each design.
Independent Work
Independent Work
During the years I spent as an independent freelance graphic designer, I had the incredible opportunity to collaborate with a diverse range of clients, primarily serving small businesses and non-profit organizations. With a portfolio boasting over 15+ client engagements, my journey as a freelancer was defined by a commitment to translating clients’ visions into visually striking design concepts.
My approach to each project was grounded in the philosophy of merging creative innovation with strategic insight. By delving deep into the essence of each brand, I aimed to craft designs that authentically encapsulated their identities. The challenge of capturing a brand’s essence in a visual language was not only a creative endeavor but also a strategic puzzle that I eagerly solved for each client. The results were designs that resonated profoundly with target audiences, leaving a lasting impression and fostering memorable connections.
While the exact projects from my independent freelance period may not all be showcased here, the experiences garnered from this phase have significantly shaped my expertise as a creative professional. From nurturing client relationships to juggling diverse design needs, my time as a freelancer taught me invaluable lessons in adaptability, time management, and the power of effective communication.
